May 2017
May 30, 2017

KEYS TOURISM ADVISORY    May 11, 2017 • 10 a.m.

News and Information from the Monroe County Tourist Development Council

Keys Tourism Industry Hurricane Preparedness Workshop Set for May 30

An annual hurricane preparedness workshop set for Tuesday, May 30, in Marathon is to feature a keynote address by the director the Florida Department of Emergency Management and presentations by a National Hurricane Center specialist as well as Florida Keys-based emergency management and meteorological officials.

Organized by the Lodging Association of the Florida Keys and Key West, in partnership with the Monroe County Tourist Development Council, the ”Hurricane Preparedness Workshop for the Tourism Industry” is to start at 1 p.m. at the Hyatt Place at Faro Blanco Resort & Yacht Club, 1996 Overseas Highway.

Bryan Koon, Florida's director of emergency management, is to begin the conference, discussing the importance of preparedness and how the state interfaces with Monroe County. He’ll also talk about insurance issues.

Following Koon, speakers include National Hurricane Specialist Todd Kimberlain, focusing on new forecast products the NHC will use in 2017 and beyond.

Subsequently, reports are to be given by Matt Moreland, meteorologist-in-charge at the Key West National Weather Service Office; Martin Senterfitt, Monroe County’s emergency management director; Doug Mader, Florida Keys veterinarian, and Andy Newman, public relations director for the Monroe County Tourist Development Council.

The conference's ending panel discussion is to focus on communications before, during and after a storm.

Scheduled panelists include Adam Berg, NBC6 meteorologist; Julie Botteri, TDC web editor and social media producer; Cammy Clark, Monroe County public information officer; Larry Kahn, Keynoter editor; Rick Lopez, general manager of Florida Keys Radio Group, LLC; Mandy Miles, Key West Citizen business editor; and Bill South, Key West National Weather Service forecaster who manages the office’s social media channels.

"The Florida Keys has not seen significant impacts from a hurricane since October 2005," said Jodi Weinhofer, president of the Lodging Association. “While we are all grateful for that, preparedness remains a priority, not just from safety perspective, but to return business operations as soon as possible.”

Weinhofer noted that although the workshop is geared for the tourism industry, it is open to all businesses. Cost is $10 per person and reservations can be made by calling 305-296-4959 or sending an email to

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